Australian open is an annual tennis championship held in Melbourne, Victoria, Australia.
In the past, I was staffed as a ESPN Live Event Operator. Generally, we would insert commercial breaks in sporting events on the ESPN Watch app. Every year we would cover the Australian Open. I wasn't very familiar with tennis, but after working this job I gradually gained an interest. This gave me the idea to conceptually redesign the Australian Open event brand. 
Below is the logo, a few visual elements, and brand mockups:
2018
Concept Brand 

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